Friday, April 11, 2014

How Book Promotions Benefit Readers by Jacqueline Seewald

If you enjoy reading, start checking out book promotions. These days publishers are doing less to promote their authors. So it’s up to writers to go to the time, trouble and expense to promote their own books. With the number of physical bookstores diminishing, authors must get creative in finding a readership. This is all to the benefit of readers.

Check out Goodreads where authors post free giveaways of their soon to be released books. Put in for one of these giveaways and you may score an advance review copy or even a hardcover edition. Also, check out author and reviewer blogs and websites where free books are often offered to introduce an author to a larger readership.

If you have an e-book reader, check out free book offers on Amazon for instance. A great many writers and publishers provide free book days to readers. If you have favorite authors, sign up for their newsletters. There are sometimes offers made in author newsletters directly to readers.

This week, I am offering my last original print ARC for TEA LEAVES AND TAROT CARDS, a sensual historical romance. This novel was first published in a hardcover print edition by Five Star/Gale/Cengage. It was later published in a hardcover large print edition by Thorndike. The current newly re-edited e-book edition is from Australian publisher SteameReads which brought out my award-winning historical romance THE CHEVALIER a few months ago. The publisher sells these novels in all e-book formats:

Here’s what Jayne Ann Krentz had to say about TEA LEAVES AND TAROT CARDS: "Jacqueline Seewald's Tea Leaves and Tarot Cards delivers an unusual and intriguing heroine together with fast-paced historical romantic-suspense. Seewald is very much at home in her early 19th century setting."
- Jayne Ann Krentz (Amanda Quick)                                          

Tea Leaves and Tarot Cards

Here are some blurbs from other reviews:

 “TEA LEAVES AND TAROT CARDS is rich in secondary characters across the spectrum of society...TEA LEAVES AND TAROT CARDS has a lot to offer with its original characters and imaginative plot.” Romance Reviews Today

“It is clear that Seewald's goal is to offer a deeply felt, emotional romance.” Library Journal

“This is a delightful lighthearted regency frolic.” Genre Go Round Reviews

Can you think of other ways in which author promotions could benefit readers? Hope you’ll drop a comment. If you’d like to be included in my book drawing, leave an e-mail address.


Susan said...

As always, Jacqueline, your comments are spot on. You've hit the major points, and I can't think of a thing to add. Wish I did know something else - maybe I'd be selling better!

Jacqueline Seewald said...


Thanks for your comments. Writing a good book is easier than building a readership. Hopefully, we will eventually accomplish both.

Mary F. Schoenecker said...

A helpful blog for readers, Jacquie.The only thing I could add would be to listen to word of mouth reccomendations from Book club members if you happen to belong to one.

Betty Gordon said...

Building a readership is much more difficult these days -- always have to look for new and unique ways to do so. I love personal contact received in bookstore signings as well as other avenues. One of my best received audiences was in an art gallery with books placed on a Grand Piano. Folks had two worlds of art to explore.

Jacquie, please enter me in your drawing ...

Betty Gordon

Jacqueline Seewald said...

Mary, Betty,

Great ideas for contact with readers. Mary, word of mouth is very important. Betty, personal contact with readers is a satisfying way for writers and readers to connect. With bookstores diminishing in numbers, other venues need to be looked into.

Linda Andrews said...

I love your cover. Are you going to continue the series? I think it ironic that even with bookstores closing, readers still say word of mouth is the way they find new authors. Guess Goodreads and bloggers are the new source of word of mouth.

Jacqueline Seewald said...

Goodreads is definitely helping writers, Linda.

bn100 said...

Good points

bn100candg at hotmail dot com

Nancy J. Cohen said...

Customer reviews are increasingly important, so I'd encourage readers to post a review, even a few lines, after finishing a book. This can help other readers looking to discover a new author.

Jacqueline Seewald said...

Hi, Nancy,

I've written about this as well. Customers who like a book should spread the word through positive reviews. This encourages the author to write more books that readers will enjoy. And sales mean the difference between a book series ending or continuing.

Linda asked if I will write the next book in the series. Only if readers buy the first. Otherwise, a publisher won't take be interested.

Conda Douglas said...

As a reader, I adore this new eBook world. One way I find great new authors is simply by doing a Google search for the genre I want to read, with a price range I'm willing to pay, usually free to 6 bucks.

It doesn't matter where the books are posted, because I can add the Nook app to my Kindle, for example!

Gemma Juliana said...

Very insightful post, Jacqueline. I'm glad to hear Goodreads is useful, as I've heard many mixed comments about it from authors.

Jacqueline Seewald said...

Hi, Conda,

Google is an excellent way to search
for books. Thanks for mentioning this to readers. Amazon can also be used effectively.

Jacqueline Seewald said...

Hi, Jemma,

Goodreads can be helpful to both readers and writers if used properly.