Our new president posts regularly on Twitter. Whatever you think of Trump's politics, he certainly has a large following. I tweet occasionally, but never in the middle of the night or early in the morning.
How many of you post on Twitter? Do you regularly follow people you admire on Twitter?
Elaine Orr believes in Twitter, and has written a book about it.
Facebook is my social media drug of choice. Although I created a separate author page, I tend to use my regular page to post a mix of announcements, thoughts, and pictures. I want my FB friends to know me as a person, not just an author.
Some groups of authors cross-promote each other, especially when new books come out. It’s hard to measure how effective this is (you can check your Amazon statistics for a few days before and after a post). My own observation is that when you post matters less than how often you encourage people to return to your post by adding a comment or replying to someone else. Most of us don’t make it to the bottom of our own feeds, let alone other people’s.
Blog tours are fun, but they can be time consuming. As with all promotional activities, you have to split your precious time between writing fiction and writing promotional pieces. This works best if you are a guest blogger on a site that already has a lot of traffic. I also blog about other topics besides writing (archaeology and painting, for example) and include a link to my writing. My latest blog was created for the Archaeology, Science, and the Bible class I am teaching.
Email is still my favorite method of communicating. I write and answer emails several times a day, and once in a blue moon I send out a newsletter. Perhaps the easiest thing I do is include a link to my website in my email signature, often with a quote about writing or a brief announcement.
What is your favorite online promotion?