Friday, July 26, 2013

"To market, to market to buy a good book . . ."

If you recognize the paraphrased line from an old nursery rhyme, than you know this blog is about marketing, but not for a fat pig. Below you will find a marketing time line for my second published print book. This was my plan before twitter and facebook etc. but if  you are a newbie, I hope it will be helpful anyway.  If you are self published, perhaps  you will find some things to include in your marketing plan. It worked for me.

  • Develop an address list: readers, friends, family,libraries, organizations ie social and fraternal clubs. Underline or check mark those who bought previous book.
  • Mail or deliver announcements/invitations to a book signing launch.(These were hand made using graphics, a mini cover photo and card stock)
  • Send cover copy and synopsis with an ARC to libraries where I am known and/or am a member of Friends of the Library
  • Profile sheet, letter and ARC to reviewers other than those the publisher sends, asking for reviews
  • Press kit to local newspapers
  • Emails to organizations and local Country Clubs offering to speak
  • Press kit to Book Reviewer at local and regional newspapers in  the setting of the book.
  • ARC with request to speak to local Book Clubs
  • Announcement with resume to local radio station for interview
  • Personal calls to two national book stores with follow up emails offering a book talk
I hope my marketing list helps.  I'll close with a repeat of a blog title used last spring: "Patience Practise & Persistence" and the last is most important. Follow Up!


Jacqueline Seewald said...


These are wonderful suggestions, very helpful to both new and established authors.

Mary F. Schoenecker said...

Thanks,Jacquie. I hope they help.

Carole Price said...

Great. Love the address list suggestion.

Mary Fremont Schoenecker said...

After that book published, I put an asterik *after the second time sale of the person on the address list.

bdtharp said...

Excellent recommendations! Thank you for sharing.I love the writing community - you rock!