Friday, January 25, 2013


When I was a new writer I was impressed by an established author's promotion idea.  She had purchased small bottles of bubble bath, created a new label with her book cover and glued it over the label on the bottle. It was approaching New Year at her book signing and she gave the bottles with her books to "celebrate with a little bubbly." It was clever and successful.

A similar idea came to me when I purchased  a  small tea bag caddy at a craft show. There were a lot of tea drinkers in my series so the idea of using a tea caddy  giveaway seemed a good promotion. The verse  was perfect:
I cannot sit and chat with you the way I'd like to do, so brew yourself a cup of tea, You'll think of me, I'll think of you.   I added 
       Tea goes best with  PROMISE KEEPER.
I made templates of the verse and thumbnail image of the book cover, 10 to a sheet, and printed them. Preparation and materials included fabric, bows, using pinking shears and my sewing machine. I glued the verse on the front and the cover on the back. Everyone liked receiving this tiny memento.
Stretch your imagination or be a copy cat and I'm sure your readers will be impressed !


Irene Bennett Brown said...

I like both of these ideas for promotion! Very clever. I'll have to come up with some such for my mysteries, Where Gable Slept and Where Danger Danced. Thanks for the suggestions.

Jacqueline Seewald said...

Hi, Mary,

I confess I've never come up with anything that clever. But I am a tea drinker and so especially appreciate your idea for book promotion.

elysabeth said...

Cool promotion ideas. For my state series (I've not gotten clever enough to really do labels or anything which I probably should) I use a lot of red, white and blue items purchased from Oriental Trading (usually when they are sale after the 4th of July holiday) as giveaways. I figure patriotic covers a large gambit of the state series and they work well. I used to do a geography game for a USA map puzzle I pick up at the Dollar Trees when I can get them but hadn't done that one in a while and will probably start doing that again this year since I've kind of gotten away from the state series.

I also ordered different banners from Vista Print - one for my generic, non-state series and one for the state series - so depending on which area I'm promoting will determine which banner to hang.

I need to come up with some gimick to promote my series. When I get some submissions from the students to possibly turn my characters into a series, I'll need to come up with some promotion gimick for that but that isn't on the front burner at the moment.

Thanks for sharing your idea to promote your book. E :)

Elysabeth Eldering
Author of Finally Home, a middle grade/YA mystery

Author of the Junior Geography Detective Squad (JGDS), 50-state, mystery, trivia series

Mary F. Schoenecker said...

My thanks to Irene, Jacquie and Elysabeth for your comments and praise for my promotional ideas. If our books are worth all the time and effort to write, they certainly deserve our energy and imagination to promote. May good marketing skills abound!

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