Publicity and Promotion
by Jacqueline Seewald
Many people in the public eye believe that there is no such thing as bad publicity. Just ask Donald Trump! Publicity positive or negative promotes a career because it puts that person in the limelight. Of course, writers would like to be recognized for the quality of their work. Nevertheless, being ignored by reviewers is not something that authors appreciate. Readers aren’t going to buy books they’ve never heard of. No reviews? No publicity? Consequently no sales.
My next Kim Reynolds mystery novel THE TRUTH SLEUTH featuring a reluctant psychic amateur detective is the third novel in a series. THE INFERNO COLLECTION, the first novel in the series, was endorsed by Sara Paretsky as well as BOOKLIST and sold well to libraries all over the world. The second novel in this series THE DROWNING POOL also received excellent reviews from BOOKLIST among others.
Will THE TRUTH SLEUTH get good reviews? I hope so. However, I am prepared to promote my novel to the best of my ability. Small independent publishers do little to promote their authors. These days even the major publishers do not put much effort and money into book promotion either. Writers have to think proactive.
Should a handful of review publications wield major power, in effect deciding what most readers will and will not be able to read? Is there another better system for writers to become known to readers? Will e-books democratize what may be an archaic system in the publishing world? Are individual readers (and hopefully librarians) paying attention to the internet reviewers that are coming into their own? Time will tell. What is your opinion?