What Inspires

Many years ago the Shirley Temple doll sitting on my bed inspired me. I think I was about seven when the NY Daily News held a contest and a life size Shirley Temple doll was the prize. I won her by answering the question:" What would you do if you were Shirley Temple.?  My answer was:

            "I would teach all the other little girls how to dance and I would take good care of my health because               there will never be another Shirley Temple."

Even though I had to ask my older sisters how to spell some of the words, the simplistic, innocent, sheer answer must have convinced the judges. Shirley sat on my bed as you see her here long after I went away  to college. Did she inspire me when I was a child?  You betcha. Winning her convinced me I could  do more with pencil and paper.  I wrote little poems to my Mom on Mother's Day and her birthdays. I wrote short stories and more poems when I was in high school during WW2, but they are shelved away for my children. 

It wasn't until I  retired that I had time to attempt to write for publication. I wrote a newspaper column called Reflections. When husband, Tom and I retired  to Florida, I wrote feature articles for  a regional magazine about places of interest in our locale. You might say I was a late bloomer in the journalism world, but  I was convinced I could write when my first Historical novel was awarded a contract by Five Star/Gale Publishers in 2006. That book was Four Summers Waiting.  

It was inspired by a true ancestor.  When the rights reverted to me I published Four Summers Waiting as an eBook with a new cover, and I'm happy to say it is still selling.  I did the same with my contemporary series, Maine Shore Chronicles, combining the trilogy in a boxed set which is available on all eBook venues. 

Yes, my journey may have begun with Shirley Temple, but I hope you will agree my work  has evolved with a unique voice. Do look for the latest two novels, The Red Cockade, and Safe Harbor.

The Rollercoaster of Book Sales and Comparing E-books to Print editions

There’s an interesting article in the NY Times today (Sept. 23, 2015) on “The Plot Twist: E-book Sales Slip, and Print is Far From Dead.” Between 2008 and 2010, e-book sales soared by over 1,000 percent. Now the trend has slowed, and big publishers such as Penguin Random House in New York are investing money in print production and faster distribution. What does this mean for readers and authors? Well, perhaps that more readers have become hybrid readers, choosing electronic reading for some books and print for others. Price matters: some paperbacks are cheaper than some e-editions.

For me, it comes down to several factors in addition to price: Patience, convenience, and weight. If a new book has a long wait list at the library and the price is not more than $10, I often choose to download it and read it with my Kindle app on my tablet. Would I take my tablet into the bathtub? Never, but I might take a cheap secondhand paperback into a hot soak with me. When traveling by airplane, my capacious purse will hold either a paperback or my tablet in its nifty outer pocket. The lighter-weight print book wins for easy reading during take-off and landing, but I’ll often carry the tablet in my carry-on bag for additional reading options. The only time I don’t like print books is when they go moldy and make me sneeze, like the ancient paperback mysteries my parents kept in a mildewed basement on Cape Cod.

Here’s another article from last May on the Author Earnings website.

It reinforces my feeling that watching sales numbers go up and down is a lot like watching the stock markets these past few months. It can drive you crazy, roil your gut, and make you wonder why you’re in the publishing business. Prices for self-published e-books average under $5 for electronic edition, whereas small-medium publishers and the Big Five average between $8 and $10 for Kindle editions. 2015 to. Authors also lost income when their e-books were sold by the Big Five compared to Indie publishing.





Big Five publishers lost market share compared to Indie publishers during the first half of 2015. Authors also lost income when their e-books were sold by the Big Five compared to Indie publishing.

The Author Earnings report summarizes the findings: “Publishers fought hard to take back control of e-book pricing from Amazon. This was a stated intent by Hachette to its investors in 2014, and it was touted as the end result of their lengthy negotiations. What has that control brought? By our data, which matches industry reports, this control has brought higher prices to consumers, lower sales for publishers, and less earnings for their authors. It has also brought greater market share for self-published authors, which is why many were pulling for publishers to get their way during negotiations with Amazon.”

But the NY Times article says, “E-book sales fell by 10 percent in the first five months of this year, according to the Association of American Publishers, which collects data from nearly 1,200 publishers. Digital books accounted last year for around 20 percent of the market, roughly the same as they did a few years ago.”

So, if I understood correctly, TOTAL e-book sales are down a bit across the board, but it’s clear that cheaper-priced e-books are doing better than those priced over $8 per copy. And, if you read this report from Author Earnings, you’ll see that Indie authors are doing better from e-book sales in the past six years than earlier.

The picture is still changing. My take: Both readers and authors seem to prefer having books available in both e-book and print forms, print is not going away, and I will never give up my treasured print library.

Beware the Inner Critic

Lately my Inner Critic has been working overtime. "Why are you writing about that?" he says. "Who cares about this?" "Who told you that you could write?" and on and on it goes.

It's time to remind this meanie that he is supposed to be advising not criticizing, regardless what his name happens to be. But it's hard to "control" the voice once it starts. If you let it and the doubt slip in, then it keeps on coming like our beloved Energizer Bunny.

What do you do to still the Inner Critic? (good question!)

I attended a writer's retreat years ago and the instructor asked us to bring some small object that represented the inner critic. I took one of those rubber dolls whose eyes, ears and tongues still out when you squeeze it's tummy. The first thing we did when we arrived was show off our inner critic to the other workshop members. Next the instructor held out a black garbage bag and we all deposited our critics inside. She tied up the top and stuck it behind the podium for the week. Interestingly enough, the act of giving up our little critics made it easier to not think about them and their nasty little voice. Perhaps it is time to do that again!

You must admit, though the Inner Critic gets a bad rap. It can be a valuable tool once we get that first draft done. We can employ the noisy little bugger to help us revise and edit away the "little darlings" that really don't propel the story forward.

It helps to keep us humble. If I've learned nothing else in this industry, it is that no one is an "expert." Sharing our valuable experiences with each other is important, but we each follow our own path. There is no secret formula. There IS, however, a lot of hard work and spilling of our blood upon the page. We have to love what we do to succeed. And it shows in our stories.

So, the next time my Inner Critic growls in my ear I'm sending him on vacation so I can get some writing done. How about you?

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To find out more about Bonnie Tharp's books go to http://bdtharp.com  

Tips on Building a Brand by Jacqueline Seewald

Let’s pull out the branding iron and get ready to sizzle! Businesses of all kinds are looking to publicize and advertise their product brand. In recent times, it has become important for business people to become a product, a brand themselves. Athletes and entertainers knew this long ago. You find their personal brands on every conceivable product. Let’s discuss ways in which people can build a brand:

1. Create a website that represents the image you want people to see. If you’re an expert in a particular field, make that clear through both photos and words.

2. Create a blog in which you discuss matters relevant to your area of expertise. Interview others in your field. Try to blog at least several times a month to build a following. Once a week would be even better.

3. Do interviews on other blogs.

4. Use social media to create connections. We’re talking Facebook, Twitter, Instagram, LinkedIn, etc. to get your message across.

5. Write articles for many types of media both in print and online to establish expertise in your particular field. TV is the best, but radio isn’t bad either. Personal appearances are always great. Meet and greet!

It has been observed that personal branding is one of the keys to success in today’s world. As such it takes time and effort. However, by branding yourself you are demonstrating who you are and the expertise you have to offer.

What about writers? Is branding a help or hindrance to authors? There’s been a lot of discussion among writers as to whether it benefits authors to be branded--by that I mean that writers want to market themselves by promoting their name, associating their name with a particular type, genre or style of writing. The premise? This is the best way to build a readership. For example, when we see the name Nora Roberts we immediately think of romantic suspense. The name Stephen King is immediately associated with horror. But these writers have also chosen to write under other pseudonyms as well. Jayne Ann Krentz, for example, writes her contemporary romances under that name, her sci-fi’s under Jayne Castle and her historical romances under Amanda Quick. The advantage is that her fans know exactly what to expect.

Many writers choose to use pen names. They write in a variety of genres and assume a different nom de plume for each. The theory is that it will confuse readers if writers use the same name for different types of work. There is also a tendency for publishers to try to place writers in neat categories. It’s more convenient to connect a name to a particular format.

But what if you resist branding? Are you destroying your chance to be taken seriously as a writer or build a readership? I don’t have the answer to this question. I can only admit that I don’t limit myself to one particular format or genre. However, all of my adult novels, YA fiction and children’s books are published under my own name “Jacqueline Seewald.” Does this confuse readers? I sincerely hope not.

 I have written the Kim Reynolds mystery series which includes: THE INFERNO COLLECTION, THE DROWNING POOL, THE TRUTH SLEUTH and THE BAD WIFE. Each of the novels stands on its own as a unique murder mystery although the main characters existing in each book grow and change much the way real people do. I’ve also written several stand alone mysteries like DEATH LEGACY which were critically well-received as well.

My most recent novel for young adults, THE DEVIL AND DANNA WEBSTER, was published both in print and all e-book formats by Clean Reads Press.

 http://www.amazon.com/Devil-Danna-Webster-Jacqueline-Seewald/dp/1512340081/

STACY’S SONG, another of my YA novels for girls, originally published by L&LDreamspell, has been rewritten and re-edited and will be published by Clean Read Press October 27^th.

My latest adult romance DARK MOON RISING was recently published by Luminosity. I deliberately chose a cover that would indicate this paranormal romantic Gothic tale is for a mature readership and not young teens although it would be suitable for new adults.

                                                http://www.amazon.com/dp/B00Z7824A4/

My poems, short stories, nonfiction articles and plays, are published under my own name and with a variety of publishers.

I suppose if you were to ask me to elaborate on my “brand” I’d have to answer I really don’t have one. To paraphrase Shakespeare’s description of Cleopatra, I am a writer of infinite variety. Is it possible to build a readership without a definitive brand?

Your thoughts, opinions and comments are most welcome.

Favorite Writing Exercises by Susan Oleksiw

Like many other writers, I spent a few years teaching writing, among other subjects, to people of all ages--college students on up to retired folks and occasionally middle and high school students in weekend workshops. Each class was different, but I relied on several favorite writing exercises to get students writing. I still find myself thinking of them when I face a particular challenge in a manuscript. Here are a few I think are worth trying, no matter where you are in your career.

First, write one descriptive paragraph for each of three people: someone you know very well; someone you have seen in the neighborhood but have never met; and someone you make up.

Second, write a three-page dialogue of two people meeting for lunch, or a coffee break. One is unhappy with his/her job, and the other is satisfied with work.

Third, what is a zipper and how does it work?

Fourth, write the opening page of a short story or novel from the point of view of each of the main characters in the story.

Fifth, if you are a woman, describe your Saturday morning as if you were a man. If you are a man, describe your Saturday morning as if you were a woman.

Sixth, write about things that are silver.

In each exercise, the writer is challenged to observe and record, to think through a specific behavior or incident. In a good story, there is no room for anything vague or unclear, and the greater specificity or detail, the more compelling and involving the narrative.

In For the Love of Parvati, the third Anita Ray mystery, I open with a scene of peril, a man tied under a bridge in a rural area, with the monsoon raging and a river starting to flood. The idea came from an effort to describe a bridge I encountered and how unstable parts of it had become over the decades while other parts looked as sturdy as the day they were constructed. I liked the contrast, and out of that came the opening scene.

In the second Anita Ray book, The Wrath of Shiva, Anita has several conversations with people she is trying to get information from. The key to a strong dialogue is creating the tension between two people who have different goals. Anita goes from store to store, and her goals clash with each storekeeper's.

 

In the first Anita Ray, Under the Eye of Kali, the opening scene at a breakfast table introduces several women, some of whom I imagined and others whom I had seen in the States or in India. Only the waiter is real.

Readers pick up a book looking for an experience, and it is the writer's job to create that experience, that journey into another world. These exercises are steps on creating that journey.